Creating explainer videos is an exciting and informative experience that can be quite overwhelming for first-timers. There is no doubt that the videos serve their purpose although they are short in time. This beginner’s guide will explore principles of effective explanatory videos and the key stages involved in their creation such as ideas generation, content creation and scriptwriting, design and animation, voiceover production, and video post-production. Before the end of this piece, you will be in a better position to comprehend the various steps involved in making the kinds of explainer videos that will hold your audience’s attention.
Table of Contents
Introduction to Explainer Videos
Explainer videos can be regarded as the entertaining part of the video genre that includes interesting and straightforward short videos that explain an idea, product or service. They are like that one friend, who boards a ship with you filled with pamphlets, and bulks all the information out into a few easily comprehensible paragraphs
Rather than getting frustrated with interminable texts and complex layouts, just watch this video instead and let ‘explainers’ come to your rescue half on the webpage you planned to have them inserted in the script. It’s a bird! It’s a plane! No, it is an explanatory video, one that comes with all the potential of making things easier, such as visuals, narratives, or a combination of both.
Benefits of Explainer Videos
The explainer videos are the best remedy to your brand. They enhance approval, boost clarifications, and provide better understanding to one’s message. Besides, they are potential in promoting the location of your business since they can be easily shared. Reviewing some of the best explainer videos, one can evaluate they level of engagement to the viewers. If you are wondering how to construct such an explainer video that corresponds to the best illustrated examples, constraining it is likely to popular and grow your business.
Planning Your Explainer Videos Content
Prior to attempting one of the explainer video creation especially for the organization its better to have a proper prior outline. A bit like taking any bets out on a new vehicle on a road trip – you would like to set where you are proceeding to and how you intention to create it.
As you wouldn’t use a surfboard in a snowstorm, so your undertakings in foreseen making the explainer video made for a particular segment of the audience. Know who they are, what they are interested in and what problems they must solve, and then make the video aimed directly at them.
Defining Your Message and Goals
It is obvious that every explanatory video should serve its purpose – be it launching a new offer, making a description of difficult events, and so on. In order to avoid miscalculating in this endeavor, set your key message and objectives usually at the planning stages.
Choosing the Right Animation Style
Animation styles are like the flavors of an ice cream: there are so many amongst, but most though not all will satisfy your necessity in one sense or another. It is important to understand what is the message of each explainer video and what animation style is important for that particular video.
From 2D animation to motion graphics and from whiteboard animation to other styles, we can see that there is a wide variety of animation styles available. Each style possesses a certain charm and is best for certain kinds of content, so select one that fits your brand and your goals.
It is much like having that perfect outfit for the event that one desires. In a similar way, it can be said that the choice of the animation style for the explainer video, is very critical, for that even determines the outcome of the video. Think about the voice of your brand, the people you want to contact, and the difficulty of the story you want to tell in order to determine which style relates well with your audience.
Scriptwriting and Storyboarding Process
Once you’ve got your roadmap and animation style sorted, it is time to get your hands dirty and be creative. Writing an inviting and informative dialogue for the script and outlining it in the storyboards are two pivotal touches in developing the explainer video. Treat your script like a construction drawing of your video—it articulates the mood and idea of the video and organizes the pictures. Keep your text precise and stimulating in accordance with your brand voice to engage the target audience from the very beginning.
A storyboard is a sequential breakdown of the various parts of the video, so it looks like a comic on how all the scenes and shots will be arranged. Making use of a storyboard to explain your ideas creates more headaches as one sorts out all the details, considers how to make cuts, and all the rest to ensure continuity in the video.
Voiceover and Sound Design Essentials
Voiceovers and sound are imperative in achieving the intent of the message when making an explainer video. A crisp and engaging voiceover helps get the viewer’s attention and helps in navigating through the context, while attractive sounds and music serve the purpose of enriching the viewers.
Animation and Video Editing Techniques
Animation and video editing techniques play a pivotal role in creating captivating explainer videos that simplify complex concepts and keep viewers engaged. When it comes to animation, the key is to keep visuals simple, relevant, and visually appealing. Effective video editing can streamline your message, making sure the content flows smoothly and retains viewer interest.
To further simplify this process, consider using an explainer video maker. This tool allows you to create videos that deliver your message effectively without requiring extensive manual work. By selecting a topic, this tool can automatically generate scripts, add video clips, subtitles, background music, and transitions, ensuring a professional outcome aligned with your brand’s vision. This not only saves time but also enhances the quality of your content, allowing you to focus more on creativity.
Integrating Branding and Call-to-Actions.
Adding branded assets such as symbols, color, or typeface to your engaging video is a good technique that can create words or enhance the existing company culture. By presenting recognition of consistent branding throughout all of your content, trust and values can be instilled in your target audience.
Even good video content has its limitations, a call to action placed towards the end of the content typically encourages the audience to perform a succeeding action whether that’s visiting the site, subscribing to a channel or making a purchase. It’s prudent to explain your CTA in detail and allow the viewers to perform it since it’s in their best interest hence the goal of maximizing your clips will be achieved.
Optimizing and Sharing Your Explainer Video.
By optimizing an explainer video for search engines subscriptions and views increase on the particular video which is beneficial to the users. Key phrases should be included in the title, description, and tags of the video; stress on the likes, comments, and shares to improve the position of the posted videos.
The use of an explainer video can be expanded even further by posting it on different resources and social media. Use different tactics of sharing a video on different resources; work with the influencers and ask your fans to post your video to gain more views and interactions.
As you finish looking into the topics identified with explainer videos, keep in mind that the real success is in presenting concise information, great visuals, and most importantly, a proposal. There is no doubt that if you adhere to the principles contained in this beginner’s guide, you will create great explanatory videos which will educate, motivate and move your viewers. So go bear your famous tall hat and be on the forward march to ensure that you put your ideas across in explainer videos.