Traditional sales models aren’t always the best. However, the sales flywheel model can offer a different approach that enables businesses to cultivate and maintain a steady stream of revenue.
Usually, this model works by attracting, engaging, and delighting new clients over time. Eventually, the clients become more than just customers.
This article guides you on how you can create this model without spending a lot of money. You can take advantage of link building, some cost-efficient approaches, and more.
Table of Contents
Building Your Foundation Through Strategic Link Building
You can create a self-sustaining sales flywheel but you will need a solid foundation. Developing a solid foundation is easy if you partner with seeders.com for link-building.
Link building helps in establishing your site as an authority which improves organic traffic. To achieve this, you will need to find some reputable websites in your niche and then consider these:
- Partnerships: You can decide to work together with reputable websites in co-creating great content or exchange links.
- Guest Posting: You should get in touch with some top industry websites or even blogs to seek guest posting offers. If you are not well versed in this, you may hire to help you out.
- Directory Listings: You can partner with local directory listings so that you can register your business to attract customers, increase viability, and more.
You will have a good foundation for your sales flywheel if you implement these suggestions. They will attract organic traffic to your small business and the results will be amazing.
Understanding the Flywheel Components
The success of a sales flywheel comes from three basic elements. These components are:
- Attract
- Engage
- Delight
Once you understand these basic elements of the flywheel model, you will have a smooth implementation and success will be experienced soon.
To attract leads, you will need to create content that is valuable and optimised for the search engines. This means you will need SEO experts to help you create the content. Also, you will have to create a social media presence that is wide and active.
All of these will help draw many leads to your small business. After attracting enough leads to your small business, you should now engage them. One of the ways to engage your leads is by attending to their needs.
Also, you can provide tailored interactions on your social platforms or website. In addition, you can offer some form of educational sessions or messages through emails or chatbots. If possible, you can have a customer relationship management (CRM) app for engaging your customers.
If you delight your clients, they will be like ambassadors for your small business. Thus, you should focus on what can make your customers happy such as offering amazing customer service.
Creating Your Flywheel Infrastructure
You will need access to the right tools when creating the infrastructure for the flywheel.
- Customer Relationship Management (CRM) Software:
- It is good to monitor all the interactions on your social media, website, and more through a CRM.
- Automation Tools: You do not have to do certain tasks in your business when you can just automate them to save time. Automation will also help you maintain consistent communication in your emails, social media pages, and more.
- Data Analytics: If you want to know the behaviour of your consumers, you will require a data analytics tool.
Accelerating the Flywheel: Key Strategies
These are some of the best ways to make your sales flywheel successful:
- Content marketing: Content marketing is a good way to offer valuable content to all your leads. You can post valuable content on your blog, social media, and emails. The useful blogs, catchy videos, and simple product guides can help draw more leads to your business. It is also a great way to have your business marked as an authority in your industry.
- Social Proof: You should collect testimonials from your customers as this will act as great business endorsements. Case studies and customer reviews on various review sites can greatly improve trust.
- Referral Programs: Ask your current clients to refer their friends to your business. When they do so, offer them some exclusive content, rewards, or even discounts. This will help accelerate your sales flywheel.
Cost-Effective Implementation Methods
Here are some ways you can set up your sales flywheel without spending a fortune:
- Freemium tools: You can make good use of free versions of various tools that will help you set up and manage your sales flywheel.
- User-generated content: You can ask your long-term customers to make a short clip or write a testimonial sharing their personal experience with your digital product or service.
- Outsource like a pro: Hire remote workers to help you with tasks you are not good at. A good example is SEO which can be done by a freelancer at a low cost.
Measuring Success and Making Adjustments
The sales flywheel will need to be tracked and adjusted to make sure it is working as expected.
Here is what you should do to keep it intact:
- Set KPIs such as customer retention and conversion rate to make sure it is working properly.
- Collect feedback from your clients so that you can know the areas that need some improvement.
- Try some A/B testing to know which type of content will be the best for your audience.
Common Pitfalls and How to Avoid Them
It will take time to set up a successful sales flywheel and you may come across some challenges. Here are a few pitfalls you will need to avoid or address:
- Patience: The model will need time to eventually show results so you need to exercise patience.
- Customer engagement: Do not neglect the leads you attract to your business. Make sure they are well taken care of through consistent engagement.
Conclusion
Set up your sales flywheel using the suggestions in this post. Hire experts whenever you need help achieving your goals on a budget.